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3-Cubed

Resources

Thinking on operations, decisions, and transformation.

Press, Substack, and LinkedIn from Shammik Gupta and the 3-Cubed team.

Thinking on operations, decisions, and transformation
Press

Enterprise Blind Spots: 3 Cubed’s Shammik Gupta on Building a Digital Twin for Real Operational Clarity

TechGraph

Dec 2025

Enterprises invested in ERP, BPM dashboards, and analytics to increase visibility, but still lack a unified explanation for why outcomes shift across functions.

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Press

The new infrastructure: How India’s GCCs are powering decision logic

ET Edge Insights

Feb 2026

For decades, the Global Capability Centre in India was defined by the factory model. It functioned as an engine room that was reliable, hidden and built for high volume output.

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Press

ISB Uses 3Cubed Platform to Teach Modern Consulting

SME Street

Dec 2025

ISB Mohali uses the 3-Cubed platform to teach MBA students modern consulting practice.

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Substack

Directionally Correct Is Not Decision-Ready

Calculating Change

May 2026

Why most transformation fails before implementation begins.

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Substack

Enterprise Transformation Needs More Than Informed Judgment

Calculating Change

May 2026

Why transformation decisions are negotiations dressed as conclusions.

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LinkedIn

When Everyone Has Evidence and Nobody Agrees on the Number

LinkedIn

May 2026

The deck is solid. The benchmark is real. Everyone has evidence. Nobody agrees on the number.

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LinkedIn

Every Function Was Right: That Was the Problem

LinkedIn

May 2026

Process, Finance, Operations, Risk, Technology, and HR each had evidence and a position. That was precisely the problem.

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LinkedIn

Directionally Correct: The CFO Who Approved the Transformation That Failed

LinkedIn

May 2026

A CFO approved the business case as directionally correct. Eighteen months later, headcount had not moved and cost had not come out.

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LinkedIn

GCCs: From AI Innovation Hubs to Decision Hubs

LinkedIn

Apr 2026

Most operating decisions are made without seeing the full system they affect. Each change shifts cost, control, and client impact together.

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Substack

Calculating Change — decision intelligence for operating-model leaders.

Calculating Change on Substack